Backstory – Helping build Colgate into a category leader in oral pharmaceuticals and then maintaining that position for over a decade requires different approaches at different times.
Vision – Keeping true to the core value of a trusted partner with clinicians as well as identity standards with all elements or work is a necessity. Within that framework, on one end: a shape and size for every smile for toothbrushes, and for prescription fluoride the trusted choice for decay prevention.
Elements – Strategy and planning, customer retention programs, prescription and OTC campaigns, market-specific messaging- domestic and international, advertising, PR, direct mail, sales-driving programs, collateral materials, interactive multi-media, event planning, and packaging design.
Results – So efficacious we're not allowed to say.
© AAI Div. Marketing Assistance, Inc. 2018