Backstory – For decades Novotechnik has produced a wide range of innovative products for the motion control industry. They needed a distinctive brand and clear consistent communications to maintain their position in a changing market where reliability is key and information is often opaque.
Vision – True Reliability is only obtained when you can count on products that are based on complete no-nonsense specifications.
Elements – Content marketing for humans and search engines, digital marketing, media analysis and selection, print advertising, online market research, website development, keyword advertising, media relations, print ads, banner ads, email marketing, SEO, search advertising, video production, catalogs, brochures, PR and trade booth design.
Results – Growing business through downturns and a highly competitive market with consistent messaging and a focus on segments requiring precision.
© AAI Div. Marketing Assistance, Inc. 2018